Ditch GA4 and get an AI ready analytics stack for your business.

Why?

AI is everywhere! It’s dominating conversations on social media, making headlines in the news, and even popping up in TV ads when you’re trying to unwind. You’ve likely been wondering, how do I make AI work for my business? Or perhaps you’re a sceptic and think there’s no way the future of online sales is AI-driven?

Well here’s the thing – AI alone won’t solve all your business challenges. You need a solid data foundation. To get ahead with AI, your data must be clean, well-processed, and perfectly structured. Great data let’s AI look like magic.

To truly capitalise on the AI wave, your business needs high-quality, proprietary customer behaviour data. Relying on Google Analytics 4 (GA4) for online insights isn’t enough anymore. GA4 offers aggregated insights. Worse still Google owns the data, and limits your access to it, making it hard to build AI with GA4 data.

Moreover, GA4 operates in isolation from your other data systems. AI thrives on comprehensive customer insights, encompassing acquisition, on-site behaviour, re-acquisition, sales, post-sale interactions, and communication touch-points.

The point at which AI thrives demands robust data infrastructure, processing and modelling, which comes at a significant cost and time investment.

That’s where we come in. At Pragmatik, we provide a practical, done-for-you step by step playbook to become “AI-ready.” What does that mean? We’ll work with you to establish a robust data strategy tailored to your organisation. We’ll enhance your web analytics and seamlessly integrate it with your other systems, providing a holistic view of your customer interactions. With this 360-degree perspective, you’ll be primed to propel your business into the AI-driven future.

Once your data analytics foundation is solid, Pragmatik will guide you in connecting your data to impactful AI tools, boosting your revenue potential. Currently, we deliver cutting-edge AI solutions such as:

Value Based Bidding

Customer Lifetime Value Forecasting

Conversion Propensity

Multi-touch Marketing Attribution

Mix Media Modelling

Geo-Lift testing

Even if you’re not ready to dive into these AI tools yet, establishing a strong data foundation is crucial. At Pragmatik, we’re dedicated to helping you stay ahead. Let’s schedule an honest chat – we’re passionate tech enthusiasts, not salespeople.

Looking forward to helping you harness the power of AI.