Optimisation signals for your advertising goals. Without hiring an AI department!
Pragmatik captures every customer interaction, secures it in a fully managed data warehouse, and generates real-time AI guidance, so you and the ad algorithms know exactly where to spend your advertising budget.
Brands using Pragmatik get:
• A fully hosted and connected data warehouse
• AI models on their side from day one
• Optimisation signals pumped into their ad campaigns
The Data Struggle & How Pragmatik Ends It
Why Most Analytics Stacks Break Down
| The Old Way | What Goes Wrong? |
|---|---|
| Google Analytics 4 | Data is sampled, events are auto‑aggregated, and multi‑touch journeys disappear—leaving you to optimise on fuzzy, last‑click numbers. |
| Hosted CDPs (Segment, RudderStack, Snowplow) | They collect raw data for you then expect a data team to make sense of it – often at additional cost. |
| DIY Data Pipelines | Six‑month build cycles, creeping scope, unexpected cloud spend and the constant risk that one API change breaks everything. |
| Rising Ad Costs + Privacy Shifts | CAC keeps climbing while cookie deprecation and iOS/Android tracking limits hide the true path to conversion. |
| Data Disconnect | Valuable insights sit trapped in static dashboards—never reaching your ad platforms, CRM, or onsite experiences—so optimisation opportunities slip away and revenue stays locked in the data. |
Pragmatik: the end-to-end fix
| How it’s Solved | What that Means for You |
|---|---|
| Full‑fidelity tracking, no sampling | Track every ad click, page view, form fill, cart interaction, purchase and CRM touchpoint – so attribution is finally trustworthy. |
| Data warehouse included & maintained | Forget provisioning Snowflake or BigQuery. Pragmatik hosts an isolated data warehouse for you, with SQL access. Zero infrastructure headaches, and no surprise cloud bill. |
| AI models live on day one | Data driven attribution, LTV prediction, churn/upgrade propensity and product recommendations run automatically as soon as data flows – weeks of data‑science work delivered in minutes. |
| Automation hooks & real‑time dashboards | Pre‑built reports translate insight into “move budget from X to Y” decisions, while APIs and webhooks push predictions back into ad platforms, emails or on‑site personalisation. |
How Pragmatik Works
At Pragmatik, we transform fragmented data into a unified, actionable view of your customer journeys. Our end-to-end solution reveals which marketing channels drive the highest quality leads – and shows you exactly how to harness that knowledge for growth. Here’s how we do it:
Step 1
Install.
Drop a lightweight script on to your site or GTM tag. No code changes, no performance impact. And use our one-click connectors for Google Ads, Meta, Klaviyo, Pipedrive and more.
Step 2
Data Modelling.
We bring together diverse data streams from your systems & tools into a data warehouse that provides a unified narrative of customer interactions. By merging every piece of information into one contextual ecosystem, our solution enables AI to identify hidden patterns and deliver actionable insights that propel smart, data-driven strategies.
Step 3
AI.
Using our proprietary AI, we convert customer behaviour into valuable insights. Our advanced models—covering multi-touch attribution, propensity scoring, LTV forecasting, and more—assess the true impact of every marketing channel so you know exactly which tactics drive results.
Step 4
Close the loop
Finally, we feed these insights back into your marketing platforms so you can optimise campaigns in real time. With our integrated approach, your data continuously informs smarter strategies that enhance performance across all channels.
Pragmatik by the Numbers
Our analytics platform and machine learning tools are in use across several European websites.
1.0B
Tracked Events
£50M
Tracked Ad Spend
3M
Hours of Trained AI
+20%
Avg. ROAS Lift
Let our AI Models Boost your Profit Margins
Conversion Reporting
Power Ad Platforms with Value-Based Bidding
Our advanced attribution models accurately assign value to every ad click, ensuring that your ad algorithms receive the high-quality data needed for value-based bidding. By clearly understanding which channels truly drive conversions, our AI empowers your ad platforms to allocate budgets more effectively. This refined signal helps you outperform competitors, trim customer acquisition costs (CAC), and drive higher conversion returns.
Customer and Lead Scoring
Unlock Conversion Propensity
Using conversion propensity models, our platform evaluates and scores leads based on their likelihood to convert. This intelligence enables your sales and marketing teams to focus their efforts on prospects with the highest potential—optimising follow-ups and nurturing campaigns that translate into increased revenue and improved ROI.
Customer Segmentation
Segment by Lifetime Value
Our AI deep-dives into customer behaviour to calculate lifetime value (LTV), then segments your audience into actionable groups. This segmentation allows you to tailor engagement strategies—from personalised email campaigns and targeted discounts to proactive outreach calls—ensuring that each customer segment receives the right message at the right time, maximising retention and customer satisfaction.
Ad Optimisation
Optimize CAC to LTV Ratios
With robust analytics and performance dashboards, our solution continuously monitors your ad spend against customer lifetime value. This holistic view helps you understand the true impact of your advertising investments, enabling you to fine-tune targeting, messaging, and bidding strategies. The result is an optimised ad portfolio that improves the efficiency of your campaigns and drives profitable growth.
Data Access
Unlimited SQL Access
Run ad-hoc queries against the data the Pragmatik has collected for you. Ultimately it’s data that belongs to your company and should never be compromised by having limit access to it or have to pay extra to access it.
FAQs
How long does setup take?
Less than 15 minutes: paste the pixel, authorise integrations, and we do the rest.
Will this slow my site?
The script is <10 KB, loads async and is non-blocking – average impact <2ms.
Can I migrate my data?
Yes. You can export the raw data that we collect on demand
We integrate with the tools you already use.
Our software can pull important data out of 3rd party platforms. And we can send back AI enhanced data to make these tools work better for you!
Our recent blog posts
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