Optimisation signals for your advertising goals. Without hiring an AI department!

Pragmatik captures every customer interaction, secures it in a fully managed data warehouse, and generates real-time AI guidance, so you and the ad algorithms know exactly where to spend your advertising budget.

Brands using Pragmatik get:
• A fully hosted and connected data warehouse
• AI models on their side from day one
• Optimisation signals pumped into their ad campaigns

Pragmatik replaces the stitched‑together stack with one managed pipeline – from pixel to prediction – so you can cut wasted spend and grow revenue without adding headcount.

At Pragmatik, we transform fragmented data into a unified, actionable view of your customer journeys. Our end-to-end solution reveals which marketing channels drive the highest quality leads – and shows you exactly how to harness that knowledge for growth. Here’s how we do it:

Drop a lightweight script on to your site or GTM tag. No code changes, no performance impact. And use our one-click connectors for Google Ads, Meta, Klaviyo, Pipedrive and more.

We bring together diverse data streams from your systems & tools into a data warehouse that provides a unified narrative of customer interactions. By merging every piece of information into one contextual ecosystem, our solution enables AI to identify hidden patterns and deliver actionable insights that propel smart, data-driven strategies.

Using our proprietary AI, we convert customer behaviour into valuable insights. Our advanced models—covering multi-touch attribution, propensity scoring, LTV forecasting, and more—assess the true impact of every marketing channel so you know exactly which tactics drive results.

Finally, we feed these insights back into your marketing platforms so you can optimise campaigns in real time. With our integrated approach, your data continuously informs smarter strategies that enhance performance across all channels.

Pragmatik by the Numbers

1.0B

£50M

3M

+20%

Our advanced attribution models accurately assign value to every ad click, ensuring that your ad algorithms receive the high-quality data needed for value-based bidding. By clearly understanding which channels truly drive conversions, our AI empowers your ad platforms to allocate budgets more effectively. This refined signal helps you outperform competitors, trim customer acquisition costs (CAC), and drive higher conversion returns.

Using conversion propensity models, our platform evaluates and scores leads based on their likelihood to convert. This intelligence enables your sales and marketing teams to focus their efforts on prospects with the highest potential—optimising follow-ups and nurturing campaigns that translate into increased revenue and improved ROI.

Our AI deep-dives into customer behaviour to calculate lifetime value (LTV), then segments your audience into actionable groups. This segmentation allows you to tailor engagement strategies—from personalised email campaigns and targeted discounts to proactive outreach calls—ensuring that each customer segment receives the right message at the right time, maximising retention and customer satisfaction.

With robust analytics and performance dashboards, our solution continuously monitors your ad spend against customer lifetime value. This holistic view helps you understand the true impact of your advertising investments, enabling you to fine-tune targeting, messaging, and bidding strategies. The result is an optimised ad portfolio that improves the efficiency of your campaigns and drives profitable growth.

Run ad-hoc queries against the data the Pragmatik has collected for you. Ultimately it’s data that belongs to your company and should never be compromised by having limit access to it or have to pay extra to access it.

How long does setup take?

Less than 15 minutes: paste the pixel, authorise integrations, and we do the rest.

Will this slow my site?

The script is <10 KB, loads async and is non-blocking – average impact <2ms.

Can I migrate my data?

Yes. You can export the raw data that we collect on demand

We integrate with the tools you already use.

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